Privacy Policy

Last updated: 2026-08-16

1. Introduction

This Privacy Policy explains how LoveAsLove (“we”, “us”, “our”) collects, uses, stores and shares personal information when you visit or make a purchase from loveaslove.com (the “Website”). Protecting your personal data is a top priority for us. Please read this policy carefully; by using the Website, you agree to the practices described here.

2. Information We Collect

2.1 Device information

When you visit the Website, we may automatically collect information about your device, including your browser type, IP address, operating system, date and time of access, referring websites, time zone, and cookies installed on your device. As you browse, we may also collect information about the pages or products you view, the websites or search terms that referred you, and how you interact with the Website.

We collect this information using:

  • Cookies — small data files placed on your device that often include an anonymous unique identifier.
  • Log files — records of activity on the Website, including IP address, browser type, internet service provider, referring/exit pages and timestamps.
  • Web beacons, tags and pixels — electronic files that help us understand how you browse the Website.

2.2 Order information

When you make or attempt to make a purchase, we collect information needed to fulfil your order, including your name, billing address, shipping address, phone number, email address, payment information (processed securely by our payment providers) and order details.

2.3 Account and communication information

If you create an account, we store your profile and order history. If you contact our support team, we keep a record of the correspondence so we can help you effectively.

3. How We Use Your Personal Information

  • To process and deliver your orders, including payment processing, arranging shipping, and sending invoices and order confirmations.
  • To communicate with you about your order, returns, warranty claims and account.
  • To screen orders for potential risk or fraud (in particular using IP address and payment details).
  • To improve and optimize the Website, for example through analytics about how customers browse and interact with the site.
  • To send marketing communications, only where you have opted in or where permitted by law, with the ability to unsubscribe at any time.

4. Cookies and Similar Technologies

We use cookies and similar technologies to keep the store functioning (such as remembering your cart), to understand usage, and — where you consent — to personalize content and advertising. You can control or delete cookies through your browser settings; disabling certain cookies may affect parts of the Website. For general information about cookies, visit allaboutcookies.org.

5. How We Share Your Information

We share personal information only with trusted third parties that help us operate the store, and never sell your personal information:

  • Hosting and platform providers — our WordPress/WooCommerce store is hosted on third-party servers.
  • Payment processors — such as PayPal and card networks, to process payments securely. We do not store full card numbers.
  • Shipping carriers — such as DHL, UPS, FedEx, 4PX and YunExpress, to deliver your order and provide tracking.
  • Analytics and marketing tools — to understand usage and, where applicable, deliver relevant advertising.
  • Legal and regulatory bodies — where required by law, or to respond to lawful requests and protect our rights.

6. International Transfers

Because we serve customers worldwide, your information may be processed in countries other than your own, including the United States and China, to fulfil your order (for example, sharing your shipping details with carriers). We take reasonable steps to protect your information wherever it is processed.

7. Advertising and Your Choices

We may use your information to show you relevant advertising on third-party platforms. You can opt out of targeted advertising through the Digital Advertising Alliance opt-out portal, the Network Advertising Initiative, or the privacy settings of the platforms you use.

Do Not Track

We do not currently alter our data collection and use practices when we detect a Do Not Track signal from your browser.

8. Data Retention

We retain Order Information for as long as needed to fulfil your order, provide after-sales service, and comply with legal and accounting obligations, unless you ask us to delete it. Marketing preferences are retained until you withdraw consent.

9. Security

We use industry-standard measures to protect your data, including SSL/TLS encryption for checkout, access controls on our systems, and secure payment processing by certified providers. No method of transmission over the internet is 100% secure, but we work hard to protect your information.

10. Your Rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you;
  • Correct inaccurate or incomplete information;
  • Delete your personal information (subject to legal obligations);
  • Restrict or object to certain processing;
  • Data portability — receive your information in a structured, machine-readable format;
  • Withdraw consent for marketing at any time.

If you are a California resident, the California Consumer Privacy Act (CCPA) and related laws give you rights to know what we collect, request deletion, and opt out of the sale of personal information — we do not sell personal information. If you are a European or UK resident, the GDPR gives you the rights above. To exercise any of these rights, email [email protected] and we will respond within the timeframe required by law. If you are in the EU/UK and unsatisfied with our response, you may also lodge a complaint with your local data protection authority.

11. Age Restriction

Our store is intended for adults aged 18 and over. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy periodically for operational, legal or administrative reasons. When we make changes, we will update the “Last updated” date above and post the revised policy on this page. Your continued use of the Website after changes are posted constitutes acceptance of the revised policy.

13. Contact Us

If you have questions or complaints about this Privacy Policy or how we handle your data, please contact us at [email protected] or through our Contact Us page.